We also have a fantastic YouTube video on how to create an Amazon Storefront. If you’re not great at graphic design or confident about your product photography, we recommend hiring a professional Amazon freelancer to create high-quality, Amazon Store compliant images. I’ll share some good examples below to give you ideas.Īs always, before creating images or videos, make sure you review Amazon’s creative guidelines for Stores. Don’t use the same images you have on your listing page - take the opportunity to change things up to attract customers and give them more visual information about your products. We recommend creating new images and infographics specifically for your Amazon Storefront. In this section, we will build a real Amazon Store for the Jungle Scout brand, Jungle Stix! Since there’s only one product in the Jungle Stix brand, we won’t need to build subcategory pages, but I’ll still show you how to set them up. For more information on how to become brand-registered, check out our updated guide. Stores are available for Vendors and sellers enrolled in Amazon Brand Registry. These KPIs allow you to make accurate decisions about how you market your products and Store. The dashboard allows you to find out where your Store traffic is coming from, see how well your Store is driving sales, monitor page views, and more. For example, if you sell a range of kitchen appliances, you can set up pages for coffee machines, toaster ovens, air fryers, and other groups of items. If your brand includes multiple subcategories of products, you can create subpages to host them. You can also use your own social media accounts or email marketing to send traffic to your Store.Ĭustomers can also find your Store by clicking “Visit the Store” underneath a listing’s title. This allows you to funnel customers away from your competitor’s products. With Sponsored Brands or Sponsored Display Ads, you can drive traffic directly to your Amazon Store. We all know how important your main product images and A+ content are - now, you’ll have even more space to completely customize the look and feel of your brand.ĭrive traffic directly to your Storefront You have the opportunity to flex your marketing creativity with great images, infographics, or even videos for your products. But on your Store, customers will only see your brand. Sponsored Products and Sponsored Brands ads create a lot of distractions on Amazon search results pages and even on product listings. In my opinion, one of the biggest benefits of having an Amazon Store is the freedom from competitor ads. You’ll also have your own custom “” URL f or example: Instead of having to search for each one of your products individually, shoppers can explore your entire product portfolio in your Store. ![]() Your Amazon Store educates your customers about your brand while showcasing your best-selling products. You can customize your store by adding your own images, videos, and descriptions. ![]() It’s easy to design a multipage Amazon Store with simple drag-and drop-tiles or pre-designed templates. Now, any third-party seller enrolled in Amazon’s Brand Registry can create an Amazon Store. In the past, Stores were only available to Amazon Vendors. Creating a Store is an incredible way to showcase all your products and increase your brand awareness through an easy-to-navigate interface. What is an Amazon Store?Īmazon Stores is a free self-service advertising tool for creating a dedicated brand destination on Amazon. Want to know how to create an Amazon storefront of your own? Stay tuned - we’ll take you through the process, step-by-step, by building one for Jungle Scout’s Jungle Stix brand of bamboo roasting sticks. It’ll have the look and feel of a real ecommerce store, with Amazon’s huge audience reach. ![]() Īn Amazon Store is basically your own custom branded website on Amazon that allows registered brands to showcase their products - without any distractions from competitors’ products or ads. ![]() One of the Amazon Advertising features available to sellers enrolled in Brand Registry is the ability to create a dedicated Amazon Store. Amazon continues to invest in new tools, features, and programs that benefit the growth of small businesses on Amazon - especially those operated by brand-registered sellers.
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